The Harveys Flower Power campaign provided an exciting opportunity to execute a marketing campaign inspired by the vibrant fashion of the 1960s. As the Senior Graphic Designer, I led the set design for the photoshoot, starting with the creation of a moodboard and then sourcing authentic furniture and props to craft a 70s-inspired hangout lounge. Each element, from retro furniture to vintage accessories, was carefully chosen to enhance the overall aesthetic and transport customers back in time, ensuring every product was visually engaging and true to the era.

In addition to set design, I was responsible for the lighting and composition of the images. Collaborating closely with the photographer, I developed lighting setups that highlighted the intricate details of our products and accentuated their vibrant colors. My goal was to create a warm and nostalgic atmosphere that resonated with the 1960s theme.

Throughout this project, I refined my skills in set design, prop sourcing, and lighting, while gaining valuable experience in creating a cohesive and visually appealing marketing campaign. The Harveys Flower Power campaign not only allowed me to immerse myself in a unique creative process but also reinforced the importance of authenticity in crafting a fun and engaging experience for our customers.