For the Mother's Day collection, I had the exciting opportunity to collaborate with renowned tattoo artist Sid on the "Tough as a Mother" collection, celebrating the strength and resilience of moms. This collaboration allowed us to create mom-themed illustrations inspired by traditional tattoo styles. My primary role was to develop compelling marketing materials that effectively communicated the collection’s theme and the unique partnership.

I conducted lifestyle photography at Sid's tattoo shop in Orange County, using the authentic backdrop to perfectly complement the collection's edgy and artistic vibe. By capturing the products in a real-world environment, I was able to craft a relatable and engaging visual narrative.

To further promote the collection, I filmed and edited an exclusive interview with Sid and the Harveys team. This video highlighted the friendship and collaboration between Sid and Harveys, delving into their past projects and the inspiration behind the Mother's Day collection. The interview offered valuable insights into the creative process and showcased the unique elements Sid brought to the table, adding depth to the collection.

The final video not only served as a powerful promotional tool but also strengthened the connection between our brand and our audience by sharing the heartfelt story behind the collaboration. This project allowed me to hone my skills in photography and video production while demonstrating my ability to create cohesive and engaging marketing content. The Mother's Day collection with Sid stands as a testament to the power of collaboration and the beauty of merging different artistic disciplines.