I had the incredible opportunity to spearhead the design and launch of a remarkable collection. Collaborating closely with our seatbelt vendor, I conceptualized and executed Harvey's longest print repeat, spanning an impressive 102 inches. This extensive print showcased iconic scenes from Charles M. Schulz's timeless comic, ensuring a visually captivating product.
In addition to this, I crafted a unique double-sided 'Medium Streamline Tote' bag, featuring Charlie Brown poised to kick the football on one side and Lucy playfully pulling it away on the other. One of my proudest creations was the Charlie Brown 'Plaza' bag. For this innovative piece, I ingeniously split the seatbelt down the middle, half yellow and half black, meticulously weaving Charlie Brown's iconic yellow striped shirt pattern.
To promote the collection, we organized a two-day event at our store. On the first day, I orchestrated a live audience livestream, broadcasting the event simultaneously to audiences on Facebook, YouTube, and Instagram. This involved intricate setup, managing multiple cameras, creating captivating title cards in After Effects, and ensuring seamless audio integration using microphones in OBS while preventing feedback issues through the PA system. The second day featured an exciting product release, during which I took charge of filming and editing an engaging event recap video. My goal was to enhance social engagement, and the video effectively captured the essence of the event, enticing viewers with the collection's unique charm and craftsmanship.
